The University of North Dakota (UND) contracted with SURTC to complete a campus shuttle service and ridership study. The intention of the study was to provide UND leadership with a deeper understanding of students’ attitudes toward, perceptions of, and satisfaction with provided shuttle services. They also desired to identify shuttle service design alternatives that would improve both customer satisfaction and service efficiency and effectiveness.
When asked about specific factors that influenced student mode choice, student survey respondents indicated that convenience was the major factor considered followed by weather, time, accessibility, and parking availability. Student respondents indicated that the key benefit of the current campus shuttle system was also convenience. This benefit was followed by reduced parking demand, money savings, and reduced traffic congestion.
The cost effectiveness of the entire campus shuttle system was also measured. Overall, the operating cost per passenger trip increased from $0.90 in 2006 to $1.18 in 2010, a 31% increase. The completed study can be found here.